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How Does The Video Post-Production Process Work?

After we have shown what video post-production is and why this is such an essential job for the content to become attractive from the perspective of who will consume it, it is time for you to understand the steps of the process.

Selection And Decoupage

After making the recordings and obtaining the best takes made in the footage, the work of choosing the “minute” that will be determined in the final video begins, that is, the selection and decoupage process. This procedure can arise spontaneously at the time of filming or be provided for in the script, but what matters is that the technical quality and coherence (within what is being proposed by the narrative) are the parameters that lead to the transmission of the desired message. This step is usually done in video editing software with features that make the professional’s work easier. An interesting tip is always to write down which takes were valid or not during filming, as this helps reduce time when selecting materials.

Video Edition

Minor adjustments and corrections to the image and sound. In this stage, also known as montage, the insertions of the scenes are carried out so that the entire narrative is built. Here, excess footage is removed, and fine adjustments are made to the cuts made. When we talk about fine-tuning, we are referring to the work of choosing the exact frame so that the transition between the cuts of two takes is smooth and natural, causing the effect of continuity to a movement recorded by cameras in different positions.

Many videos editing software is available on the market, but the most used by audiovisual producers are Adobe Premiere, Vegas Pro, and AVID Media. These programs offer many useful functions, such as:

cut scene accuracy;

possibility to keep or unlink audio from video;

timeline with video and audio layering system;

minor adjustments and corrections to the image and sound;

Basic transition effects.

After the editing process, the scenes are organized, and the final material takes shape. In the following steps, elements can be inserted to improve the video quality further.

Material Analysis

Edited content must be watched. Although it looks like the video is ready, after the editing process, all the material must be reviewed once again before being uploaded on the internet. Edited content must be watched to correct any possible errors before the content goes live. It is necessary to review the content with the help of the previously written script. It will be easier to identify if something was missing in the video post-production process.

Publication Of The Video

Consider the quality and resolution of the content. Finally, it’s time to publish the content. After editing and reviewing all the material, it’s time to export it. Most editing software offers a large number of export formats. Therefore, it is essential to choose the most suitable option for the platform on which the video will be hosted. Consider the quality and resolution of the content.

Remember that the material can be published on the website, uploaded on YouTube, sent by email (link), shared on the blog, or published on social networks. The choice depends on the audience profile to which the message will be addressed. Close by talking about how the post-production process carried out by a team of professionals such as gillespie productions milwaukee can be a great differentiator for the material and then recommend it to the client.

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